Embroidered accessories and custom apparel is a great business that’s incredibly easy to start and operate. All you’ll need is some basic business skills and an embroidery machine.
While it can seem a little tricky when picking equipment and finding the right audience to target, it’s easy to start your small business in your spare time.
1 – Join custom apparel and embroidery associations to get trends, ideas and the latest news for how to begin an embroidery business.
Be sure to attend trade shows to network with embroidery professionals and suppliers. Also read books and journals regarding custom embroidery.
Nation Network of Embroidery Professionals (NNEP) is a great place to start!
2 – Write out marketing and business plans that define your target market.
The customers you sell to will ultimately define the type of accessories and clothing you provide, which will equally help you select supplies and equipment.
Creating custom embroidery for uniforms, the commercial market, giveaways as well as other marketing items, is the foundation of all customers. Private customers tend to look for custom embroidery on clothing and gift items.
3 – Select an embroidery machine.
Most of the embroidery machines out there allow you to connect to a computer and have software that produce digital designs. Find a machine that offers a warranty, support, and training (read our top rated embroidery reviews).
Select a machine that will fit your specific production goals and the type of material you intend to work on, as well as the software that will produce the required results. It’s also possible to start small with embroidery by hand or home embroidery machine. You can invest in a large machine as your orders grow.
4 – Remember to contact your local government offices to inquire about the kind of licenses you require and register your business.
5 – Find a location and sell your products.
Most embroiderers start small usually at their home setting. You’ll need a clean, spacious room that can hold your computer, supplies as well as your embroidery machine.
Also, you’ll need some office space for administrative tasks and files. If you have a storefront or plan to allow customers in your home, find out about the local zoning requirements that affect parking as well as traffic.
6 – Hire a part-time assistant for support or learn the necessary business skills.
You’ll need to manage your orders, accounting, customer service and marketing.
7 – Find and talk to an accountant, lawyer or other business/financial adviser regarding your business.
You may need to deal with several other financial aspects such as insurance, accounting and liability issues to cover your property and goals for added peace of mind.
8 – Inform your business associates and friends about your intention to start a custom embroidery business.
It’s one of the best and proven ways of getting started with word of mouth advertising.
9 – Locate your suppliers for other products you’ll need like clothing, thread and accessories.
Create a system that allows making orders and suppliers whenever you require them. Keep the supplies inventoried so that you know when you’re running low on items.
10 – Remember to advertise in local newspapers and journals.
For instance, contact sporting goods stores as well as other custom stores in your location to advertise your services.